WHAT IS
NATURCYCLE?
NaturCycle is a sustainable beauty brand that integrates eco-conscious innovation into skincare. Through its user-friendly mobile app, it offers personalized skincare recommendations, virtual try-ons, recycling initiatives, and a loyalty rewards program, empowering users to make sustainable beauty choices while reducing waste. NaturCycle is committed to transforming everyday skincare routines into a force for environmental impact.
THE PROBLEM
The skincare industry generates excessive waste, with limited recycling options and misleading sustainability claims. Consumers want eco-friendly products but struggle to find genuinely sustainable, effective, and convenient solutions.
THE SOLUTION
NaturCycle offers zero-waste skincare with refillable packaging, AI-driven skin analysis, and a gamified recycling program that rewards users for reducing waste. Through transparency, education, and community engagement, NaturCycle makes sustainable skincare effortless and rewarding.
User Experience Strategy
I created user journeys and validated user flows to streamline onboarding and product discovery, while also designing an A/B test to compare layout variations, resulting in a cleaner and more engaging UI.
User feedback on Layout B emphasized the importance of adapting designs to prioritize clarity and user needs.
The IA sitemap has been developed to showcase the application’s overall content structure and user navigation flow.
3. Branding
4. Wireframing & Prototyping
Sketched low-fidelity wireframes to outline the app’s structure and primary interactions.
Designed mid- to high-fidelity wireframes, refining layout, visual hierarchy, and interactions.
Built an interactive Figma prototype for usability testing & stakeholder review.
5. Testing & Refinement
Conducted usability testing, gathering insights to enhance navigation, clarity, and engagement.
Implemented feedback-driven design refinements, such as improved checkout flow, clear sustainability impact tracking, and reward visibility.
Ensured a seamless user experience, incorporating gamification and educational content to boost engagement.
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Final Thoughts
As someone who cherishes their evening skincare ritual, developing this app was a deeply personal endeavor. The beauty industry often overlooks sustainability, leading to overwhelming waste. With NaturCycle, I hope to contribute to a future where skincare and sustainability go hand in hand—where both the planet and its people can thrive.